Extrater(rent)rials
An alien arrival usually signifies an invasion. But this time, they’re here to stay.
We followed up the Super Bowl spot with our aliens probing around to get more info on a rental listing.
Credits
Creative Directors / Hobart Birmingham / Perrin Anderson
Directors / Speck + Gordon
Editor / Steve Gandolfi
VFX / Method Studios / Ben Walsh
Copywriter / Dang Phan
Art Director / Hide Konishi
Teaser
We leveraged Jeff Goldblum’s iconic history in the sci-fi genre to tease out the launch.
OOH
We put up movie posters all around LA and NY.
Influencers
We partnered with influencers to further tease our the launch.
Influencer / Matt Friend
Countdown
We created a microsite to countdown the premier of the Super Bowl spot.