EXTRATER(RENT)RIALS
An Alien arrival usually signifies an invasion. But this time, they’re here to stay.
We followed up the super bowl spot With OUR aliens probing around to get more info on a rental listing.
credits
Creative directors / Hobart Birmingham / Perrin Anderson
Directors / Speck + Gordon
Editor / Steve Gandolfi
VFX / Method Studios / Ben Walsh
Copywriter / Dang Phan
TEASER
WE LEVERAGED JEFF GOLDBLUM’S ICONIC HISTORY IN THE ALIEN SCI-FI GENRE TO TEASE out the SPOT THAT AIRed DURING THE BIG GAME.
OOH
WE PUT UP MOVIE POSTERS ALL AROUND LA & NY.
INFLUENCERS
WE PARTNERED WITH INFLUENCERS TO FURTHER TEASE IT OUT.
influencer / matt friend
COUNTDOWN
WE CREATED A MICROSITE THAT SERVED AS A COUNTDOWN TO the premier of the spot during the big game.