APARTMENTS
An Alien arrival usually signifies an invasion. But this time, they’re here to stay.
credits
Creative directors / Hobart Birmingham / Perrin Anderson
Directors / Speck + Gordon
Editor / Steve Gandolfi
VFX / Method Studios / Ben Walsh
Copywriter / Dang Phan
TEASER
WE LEVERAGED JEFF GOLDBLUM’S ICONIC HISTORY IN THE ALIEN SCI-FI GENRE TO TEASE out the SPOT THAT AIRed DURING THE BIG GAME.
OOH
WE PUT UP MOVIE POSTERS ALL AROUND LA & NY.
INFLUENCERS
WE PARTNERED WITH INFLUENCERS TO FURTHER TEASE IT OUT.
influencer / matt friend
COUNTDOWN
WE CREATED A MICROSITE THAT SERVED AS A COUNTDOWN TO the premier of the spot during the big game.